Al Yousuf Electronics

  • LG
  • Armour Home Middle East
  • Royxon
  • Tecnogas
  • Yenmade

Key strengths

► Decades-old partnership
► Regional representations
► Established infrastructure for marketing and after-sales support
► Award winning growth and success  

Founded in 1965, Al Yousuf Electronics made a major impact in the Middle East when it secured exclusive representation for Gold Star air-conditioners, refrigerators and washing machines in 1977. Sales grew steadily and in 1998, when the brand was reinvented as LG, Al Yousuf Electronics was transformed. Today, we represent the entire LG portfolio including flat screen TVs, AV systems, vacuum cleaners, microwave ovens, air conditioners, refrigerators, washing machines and dishwashers. Supported by our innovative marketing, LG is now the undisputed market leader in the UAE for washing machines and refrigerators.

A more recent partnership between Al Yousuf Electronics and Armour Home UK has resulted in the formation of Armour Home Middle East. Under the terms of this partnership, we will promote the award winning Armour products across the Middle Eastern and African markets.

In a significant achievement, we were the first company in the UAE to distribute our own brand of household electrical goods under the banner of Yenmade. We are also the regional agents for Tecnogas and Royxon.

Our showrooms and service centers are located across the UAE, and our specialist departments and comprehensive dealer network bolster the marketing of all our products. Our sophisticated service center boasts of highly trained and experienced personnel, and the most efficient levels of after-sales.


LG Electronics, Inc. (LG) is a global leader and technology innovator in consumer electronics, mobile communications and home appliances, and employs more than 84,000 people across more than 100 operations and 81 subsidiaries around the world. The company is one of the world's largest manufacturers of flat panel TVs, audio and video products, mobile handsets, air conditioners and washing machines.

  • Home Appliances
    • Refrigerators
    • Air Conditioners
    • Washing Machines
    • Vacuum Cleaners
    • Microwave Ovens
    • Air Purifiers

  • Televisions
    • Flat TV
    • Slim TV
    • Ultra Slim TV

  • Built-in Appliances
    • Oven Line-up
    • Hob Line-up
    • Hood Line-up
    • Microwave
    • Refrigerators
    • Dishwasher

Armour Middle East

The multiple award winning Armour Home brands cover a wide range of home entertainment products ranging from systems and connectors to AV furniture and including modular systems, headphones, speakers and cables.

  • System Line
    • o Home entertainment products
  • QED Cables
    • Audio cables for AV and home theatre
  • Q Acoustics
    • Speakers with cinema packages and separates
  • Audica
    • Hi-Fi speaker packages
  • Goldring
    • Headphones
  • Alphason
    • AV furniture
  • Myryad
    • Stereos
    • Amplifiers
    • Tuners
    • Hi-Fis
    • CDs/DVDs
    • Integrated players


Italian appliance manufacturer Royxon has a wide choice of kitchen appliances in ovens, hobs and hoods that are designed to meet the needs of every household.

Available in various combinations of functions, fuel, material, control and utility, Royxon products are backed by superior looks, reliable quality, and lasting performance.

  • Ovens
  • Hobs
  • Hoods


Tecnogas kitchen appliances are backed by a strong tradition and the Italian company is globally acclaimed as a market leader.

Tecnogas is durable, practical and functional. Fashionably designed, with a taste for contemporary lifestyles, their cookers are considered as having the best of both style and substance. Synonymous with trust and quality, all Tecnogas appliances carry a minimum guarantee of one year and are serviced by trained technicians.

  • Gas Cookers


The home-grown Yenmade brand by Al Yousuf presents a range of best selling electrical goods including chest freezers and water coolers.

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