In September 2008, Al Yousuf Group took a step further into the world of motoring and sports. Under the name, AY Sports Equipment, we started a new business entity, with the intention of bringing high quality, premium sports equipment from global fitness equipment manufacturers to the UAE.
AY Sports Equipment now holds the distribution rights of Cybex International, a leading manufacturer of premium exercise equipment for commercial and consumer use. Cybex is best known for its product line, which includes the full range of strength and cardio training machines. We also represent Keiser, renowned for its research-backed strength training and fitness equipment, which is used by top trainers and professional sports teams around the world. HALOW, which offers fitness equipment manufactured in UK; and Water Rower machines, which are manufactured in the US, complete our portfolio of brands under AY Sports Equipment.
Our team works hard to identify core international brands and products that would find an audience here, and ensure that the customer is always at the top of all our business decisions.
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