Al Yousuf symbolises what can be achieved when the private sector and national leadership share a single vision and work in partnership to realise their joint aims.

Based on the vision of founder and chairman the late Yousuf Habib Al Yousuf, and the leadership of his sons – Eqbal, Ahmed and Mohammad – the Al Yousuf Group continues to play a major role in the emergence of the UAE, and Dubai in particular, as the economic model for the region.

The Group has grown remarkably through a combination of aggressive marketing and the continuous addition of new agencies and businesses. From a small trading firm based in Dubai, we now have a network of subsidiaries and associate companies in Egypt, Jordan, Saudi Arabia and Qatar, and our staff strength totals close to 5,000 employees.

Our portfolio is as handsome as it is diversified. It ranges for example from Daihatsu, Daewoo, Yamaha and Suzuki, to HP, Avaya, NEC, LG, Fujitec and EPSON. Meanwhile, our real Estate operation has thrived throughout the Group’s history, and has been instrumental in developing tour many showrooms and industrial premises.

All these achievements are a long way from the tiny rented space where the young Yousuf Habib Al Yousuf once founded the multi-million dirham business that still carries his name.

The concept of ‘partnership’ is the core focus of Yousuf Habib Al Yousuf’s philosophy – partnership between government and business, between distributor and principal, between the company and the customer, and between the management and staff.  It is a concept, which he is quick to acknowledge that he learnt from Sheikh Rashid Bin Saeed Al Maktoum, the late Ruler of Dubai, and his sons, the present rulers.

The vision, the values and the principals

‘Partnership’, however, means practicing a number of principles and responsibilities:

  • Creating long term relationships

Many agencies handled by Al Yousuf have lasted more than 10 years

  • Giving value and quality service

Fulfilling the needs of customers is more important than selling a product

  • Achieving mutual benefits

Both parties in a transaction must be satisfied and happy – Al Yousuf enjoys a high level of repeat business

  • Giving and receiving trust and loyalty

A large number of Al Yousuf staff have been with the company for more than 20 years.  Indeed, the company has many second, and sometimes third generation, employees

  • Delegating authority, not simply delegating responsibility

Staff are encouraged to develop and then empowered to implement their own ideas.  As a result, Al Yousuf has established a reputation for innovative and exciting marketing initiatives

The rapid expansion of Al Yousuf, however, has been achieved not only through adherence to these values and principles, but also through Yousuf Habib Al Yousuf’s shrewd recognition of opportunities and his willingness to persist with a business or agency that he believes in.

Confident of the business environment created by the leaders of Dubai and the UAE, Yousuf Habib Al Yousuf is always prepared to take prudent risks. And his judgement has invariably proved correct.