Presidents Message


eqbal yousuf habib al yousuf


Al Yousuf Group was founded in 1953 by my respectful father Mr. Yousuf Habib Al Yousuf who had a vision that we will grow up to be the top in our business. Alyousuf started itʼs business with the successful sale of shipment of rice imported from India and we have grown to a multi-million dirham conglomerate.

Our passion of achieving the vision of Mr. Yousuf Habib Al Yousuf inspired us to explore different markets with no fear of challenge. Our confidence in our values empowered our passion and we were able to maintain and gain international brands to be in the UAE market. I personally believe that our success is a result of delivering our values, trust & reliability is the secret. Building trust and being reliable were the golden value that we follow and that is how we were able to grow and maintain our business relationships with brands.

But the heart of the secret is our team; we have built an empire using a team that has one objective in life which is the growth of the organization.

The spirit & harmony among our team resulted in creativity in maintaining and promoting our brands In UAE, their loyalty to the organization have built the objective of contributing in the vision of Mr. Yousuf Habib Al Yousuf. We have faced many challenges throughout the past 64 years and yet to face more throughout the coming years. Our belief will stay the same, to be the top in our business.